Mission

Founded 2009, Las Cruxes is a Texas-based creative services platform that fosters artistic expression and dedicates itself to presenting innovative projects for interdisciplinary clients & artists that engage, challenge, and inspire.

About

Coming from the underground music and art community as a teenager, I decided Las Cruxes would be a place where I could support my peers and offer a space for creatives and guests to express themselves unhindered by expectations and censorship. To me, it has always been about making connections with one another, reaching communities of all backgrounds, and never adhering to one formula or isolating ourselves. Las Cruxes would be a place for experimentation; a place where the unusual as well as the typical is appreciated and embraced.

As a first-generation Mexican-American, the name was an important nod to my heritage, of which I’m extremely proud. Las Cruxes derives from the Spanish term “las cruces”, which translates to “the crossings”. Fittingly, Las Cruxes is the intersection of all things that inspire me — Art, Music, Fashion, Culture, and more. All these movements feed off and inspire one another, creating a symbiotic relationship under the same creative umbrella.

Las Cruxes is a boundless platform that can evolve day-to-day and be a place of multifaceted offerings. After almost a decade of serving as a boutique, art gallery, community, and events space in Austin, Texas, I decided to close our physical location and shift our vision from retail to creative services, drawing upon my 15 years of experience in these arenas to share with the world.

We will continue our efforts to support the artists, brands, and clients we have had the pleasure of working with over the years, as well as those we have yet to meet.

Veronica Ortuño
Founder & Creative Director